culto

A fashion magazine conceived as a Fashion Museum: it turns fashion into an object of study, conservation and curated analysis, placing thesis before trend.

Like the departments of a museum, each issue is organized in three sections. Context sets out the theoretical frame and the central idea of the edition; Work analyses a collection charged with cultural meaning, here Dior Couture SS21 and its tarot imagery; Present Day looks at how that rigor applies to functional objects. The advertisements for Loewe, Schiaparelli and Manolo Blahnik were also designed for the issue, each one built on a visual rhetorical figure.